6 Tips to Using Emojis in Your Marketing Campaigns

They are quickly entering the world of marketing — email subject lines are now full of emojis, and you can even order from Domino’s by simply texting them the pizza emoji.

Soon, it won’t just be trendy to use emojis in your marketing — it will be essential. While I’ve used them with some success in email marketing campaigns, I wanted to see what tips other business owners had regarding how to effectively use emojis.

1. Know which emojis connect with your target audience.
With so many different emojis available, it makes it important that you understand the meaning behind any you plan to use. You don’t want to start randomly throwing out emojis without a strategy — you need to make sure they are aligned with your audience.

2. Use emojis to encourage real-time engagement.
Peter Gregory, owner of Sound Tattoo Removal, uses emojis to trigger real-time engagement. “When we are marketing to those looking into the options available for removing a tattoo, we want to encourage an immediate engagement. Using emojis in a clever way helps to quickly draw attention to a call-to-action, amplify that emotional trigger and begin a conversation.”

3. Avoid creating confusing messages.
“Because emojis are a somewhat new marketing tool, some brands go overboard and flood social media posts and email copy with them. Too many emojis, or the wrong type, can create a confusing message and push back prospective customers rather than pull them in. It’s important to use emojis that align with your message,” advises Rob Richardson, CEO of Newcastle Training.

4. Use emojis to add a personal element to your marketing.
Emojis can help a brand add a personal element to its marketing, but remember that every situation is different. What works for one brand isn’t going to necessarily work for another, even within the same industry. The emojis you use must match your brand — a natural extension of your voice.


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