I’d like to introduce the new Featured Fashionista, Prudence Yeo! Prudence is a petite fashionista living in Singapore. When not posing for adorable outfit pictures she is building an online store for convertible Bridesmaid’s dresses. Also a travel junkie, she posts amazing pictures from her trips and talks about the perks and difficulties of being a petite girl. I hope everyone loves her as much as we do.
1. Full Name: Prudence Koh Yeo
2. Age: Turning 33 in 2015
3. Location: Singapore
4.Tell us a little bit about your life:
I have been happily married for 5 years and currently, my life revolves around my personal fashion blog and preparation for my new online fashion business. Outside of work, I enjoy travelling, taking strolls in gardens or parks, watching good movies, scouring for great fashion buys and getting inspired reading interesting fashion and lifestyle blogs.
5. Tell us a little bit about your work life
I started my first online fashion business focusing on fast moving everyday wear in 2012. After running it for two years, I decided to shift my direction into bridesmaid fashion instead. I am currently waiting for the construction of the new website to be completed before I embark on this new journey! During this waiting period, I started my personal fashion blog as a way to express my passion for fashion and an outlet for creativity.
6. Why bridesmaids dresses?
I have always love convertible dresses as they are so versatile and can be worn in many different styles! Coincidentally, this type of dresses are very popular as bridesmaid or party wear.
As I am located in Asia where manufacturing cost is lower but quality is not compromised, I believe that a business focusing on bridesmaid wear at lower prices and great quality will offer brides overseas value for their money when they source for their bridal entourage dresses.
7. What’s it like living in Singapore fashion-wise? Is it inspiring?
Singapore is hot and humid most of the time so people tend to wear particular styles more often, such as sundresses, tees and shorts, or sleeveless tops and mini skirts, etc. Styles related to extensive layering is not practical due to the weather. However, Singapore is a very fashion-oriented city on the overall and definitely inspiring fashion-wise! People can find chic and stylish designs at affordable prices in many local online boutiques as well as in physical stores. There is no lack of designer brands too, especially along the well-known shopping district, Orchard Road.
8. Are there any trends you wouldn’t want to wear?
I see myself as someone very versatile when it comes to fashion so I would like to try any trend that comes along if it’s possible! As a rule of thumb though, I do not like to wear clothing that is too revealing (an example is a plunging neckline in front and open back at the same time)!
9. You assisted a course in fashion coaching, tell us about it.
I took up a course in style coaching as a way to improve my own sense of style and understand how to dress better for my body shape. The course also encompasses beauty care, wardrobe decluttering, and touches on deeper topics such as relaxation techniques, etc. To complete the course, I had to apply these Style Coaching skills on a volunteer of my own choice so I get hands-on experience on helping another to look and feel better! It was a wonderful and enriching experience which I truly enjoyed.
After the course, I have had the opportunity to do freelance classroom coaching for adolescents but did not pursue this due to time commitment for my online fashion business.
10. How do you stay true to your style where you live in terms of weather?
I always choose clothing with fabric that are suitable for the local weather such as light-weight cotton polyester blend, lace and chiffon. Outerwear such as jackets, blazers or knitwear are left for air-conditioned locations.
11. You talk about being a petite fashion blogger, is it hard to dress your petite frame?
Fortunately, there are many boutiques in Singapore that offer designs suitable for petite women like myself. My challenge lies mainly in finding pants that are not too long for me and outerwear with sleeves that are not too long as well.
12. What designers make the best petite friendly clothes?
Popular brands such as Topshop, Miss Selfridge, Zara and Dorothy Perkins offer a great range of petite friendly clothes in my opinion.
13. Who is your style icon (or icons) and what makes you admire them?
I really like and admire the style of Wendy Nguyen from Wendy’s lookbook. She is an expert at playing with different textures be it whimsical feathers, luxurious fur or tiered ruffles! I think it is important to know how to work with different elements in fashion in order to stand out, so she really inspires me! I also like the style of Jane Song from FitFabFunMom. Her outfits are beautiful to look at and exudes strong character which is very appealing for the modern women!
14.Who are your favorite designers?
Oh, this is a tough question for me as there are too many great designers! If I have to pick one who is well-known internationally, it will be Diane Von Furstenberg. Who can resist her classic and flattering wrap dresses!
15. What is it that you hope to achieve in the fashion world?
I hope to be able to inspire women to dress more confidently through my outfit features as presented on my fashion blog. It may not look like it now, but it actually took me many years to discover what really works for me so I hope to be able to help readers of my blog to get some ideas on how to dress better. Of course I also hope to be successful in my online fashion business too!
16. If you could change something about the fashion world, what would it be and why?
I think society in general still views the fashion world as a materialistic and vain industry which is impractical to step into compared to more mainstream industries such as finance or engineering. So if I could change something about the fashion world, it would be to present a more positive image of how the fashion world can be of value to society, such as its ability to empower people to look and feel more confident.
17. Do you see any indication that the fashion world is changing?
When it comes to fashion blogging, more and more are leveraging on their popularity as bloggers to step into new grounds such as modelling and acting. Personally, I think that this is a good sign as fashion bloggers do put in a lot of effort to build up their popularity and they deserve the opportunities to go places.
18. Your personal fashion philosophy:
Be adventurous when experimenting with different styles! You will definitely find a few that suits you well and make you feel great!
19. If you could have any piece designer or vintage in the world, what would it be?
An iconic wrap dress from DVF in a gorgeous limited edition print!
Check out some of Prudence’s amazing looks:
Check out her blog: