They Just Did It *Cue Nike Logo*
It’s no secret that many clothing companies don’t cater to the plus size woman. While the average size is a 16 (plus size), it boggles me that major clothing companies don’t cater to all sizes. More and more companies are realizing that including plus sizes in their collections is beneficial to everyone. Nike came under fire a couple of months ago for uploading a picture of plus size model Paloma Elsesser.
Nike was criticized for uploading a picture of a plus size model to their instagram while not carrying a plus size line. After a number of negative comments, Nike simply responded with a cool “we are constantly innovating, stay tuned” which dropped a hint of mystery to a coveted plus size line.
Well guess what?
We are officially SHOOK.
Nike released a full plus size line including trendy bottoms, tops and outerwear. These pieces are perfect for hitting the gym in style or mixing and matching to create the coveted cool athleisure look.