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One of the worst parts about owning an online store is that you only meet your customers on paper. For the most part, the customers order online and you never hear back from them again (until they make another order). Whenever I see the sales orders, I ask myself, “Who is this babe? Her style seems awesome, but what is she planning to do with her new outfit?” Is she going out to girl’s night? Does she have a hot date? Is this a “revenge on her ex-boyfriend” outfit?
You get the idea.
This is how I got the idea to create the Haute Babe Of The Month program. All of our customers are special, and I believe that they all have their personal story to tell. Because of this, we will be featuring a customer each month. This month’s haute babe is Shawnae Craig! Shawnae is a Los Angeles babe we met at one of our pop ups. She caught our eye with her unique sense of style and amazing personality. Aside from kicking tush at a well-known lash studio, she has her own youtube channel where she talks about beauty, fashion and lifestyle!
I’ll let her tell you guys a little bit about herself.
Name: Shawnae Craig
Age: 30
Location: Los Angeles
Occupation: Regional Developer Associate for Amazing Lash Studio
Instagram handle: @shawnaecraig
Perfect coffee order: White Mocha Frappuccino
Go to drink at happy hour: Old Fashioned (whiskey girl!)
Favorite brand: Betsey Johnson
Dream Vacay: Anywhere in Europe!
Favorite fashion trend: GLITTER! I love everything that sparkles ☆✧
Trend you would NEVER try: Biker shorts; just not for me.
Favorite Haute2Wear Item you have: I’m #obsessed with my snakeskin blazer!
Haute2Wear piece on your wishlist: The Honeytrap Set
Now, let’s get a little bit more personal…
Describe yourself in 5 words:
What are your top 3 goals in life?
What is your ideal job and why? I love being in the beauty industry. I’m innovative and I enjoy creating something new (workbooks, flyers, newsletters, marketing campaigns, etc.). My passion is operations and digital marketing. My dream job would be doing something where I can leverage my creativity. Ideally, at home on my computer. I’m such a nerd, but I love being on the computer!
Who is your role model? My mom is definitely my role-model. She’s selfless; always putting our family first. She’s been there for all of us and I love her unconditionally. I will do anything for her!
If you could change anything in the fashion industry, what would it be? I don’t think there’s anything I’d change. I love the fashion industry… and shopping!
What impact would you like to make in the world? I don’t know if I’ll make an impact on the world, but I would like to mean the world to a couple of people. I hope that I can be an encourager, passion chaser, and difference maker. All of those verbs require action, and if you want to see change, you must pursue it.
Words to live by: “Life won’t sparkle unless YOU do.”
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